Privacy policy

1. Overview of Data Protection

General Information

This section offers a brief summary of how your data is handled when you browse our website. Personal data refers to any information that can be used to identify you directly or indirectly. For a more detailed explanation, please refer to our full Privacy Policy below.

Data Collection on Our Website

Who is responsible for collecting your data?

All data gathered through this website is processed by the site operator. You can find the operator’s contact information in the Legal Notice section of the website.

How do we collect your data?

Some of the data you share with us is voluntary, for example, when you fill out a contact form.
Other information is automatically collected by our systems when you interact with our website. This includes technical details like your browser type, operating system, and the time you accessed our pages. This automatic data collection begins the moment you visit our site.

Why do we collect your data?

We collect certain data to ensure the site runs smoothly and securely. Other data helps us better understand how users interact with our site, so we can improve their experience.

What rights do you have regarding your data?

You have the right to request access to the personal data we hold about you, including its source, recipient(s), and purpose of collection, free of charge. You may also ask for your data to be corrected, restricted, or deleted. For any concerns, feel free to reach out using the contact details listed in our Legal Notice. Additionally, you can file a complaint with your local data protection authority if you believe your rights have been violated.

Analytics & Third-Party Tools

When you visit our website, we may analyze your browsing behavior using cookies and analytical tools. This analysis is typically anonymous, meaning it does not personally identify you. You can opt out of such tracking or prevent it altogether by adjusting your browser settings or using specific tools. More information is provided in our full Privacy Policy.

2. Key Information & Legal Disclosures

Commitment to Data Privacy

We are deeply committed to protecting your personal information. Any data you share is treated confidentially and handled in compliance with applicable data protection regulations and the provisions of this Privacy Policy.

When you use our website, some of your data will be collected. This document outlines what we collect, why we collect it, and how we ensure your data remains secure.

Please note: Data sent via the internet, such as through email, may be vulnerable to security breaches. While we implement robust protections, complete safeguarding against third-party access cannot be guaranteed. 

Withdrawal of Consent

Some data processing activities require your explicit consent. You have the right to revoke this consent at any time, effective for the future. An informal email is sufficient for withdrawal. Please note that data processed before revocation may still be lawful.

Right to Lodge a Complaint

If you believe your data has been handled in violation of privacy laws, you may contact the relevant data protection authority. In Germany, this is typically the state-level Data Protection Officer. 

Your Right to Data Portability

You may request a copy of your data in a commonly used, machine-readable format. If technically possible, we can transfer this data directly to another service provider at your request.

Data Security Measures

SSL/TLS Encryption

To protect your data, our website uses SSL or TLS encryption, especially when transmitting sensitive information, such as inquiries or payment data. You can recognize a secure connection by the “https://” prefix in your browser’s address bar and the lock icon.

With encryption enabled, any data you share with us cannot be read by unauthorized third parties.

Secure Payment Processing

If you make a purchase or enter into a financial agreement with us, your payment information is transmitted using secure, encrypted protocols (SSL/TLS). This applies to all standard payment methods such as Visa, MasterCard, or direct debit. Thanks to encryption, your payment details remain protected throughout the transaction process.

Your Rights: Access, Correction, Deletion

As a user, you are entitled, under applicable data protection laws, to request details about your stored personal data at any time, including its origin, recipients, and processing purpose. You may also request corrections, restrictions, or complete deletion of this data. Contact us using the information provided in our Legal Notice for any such requests.

Anti-Spam Policy

We do not permit the use of contact details published on our site for unsolicited marketing or promotional communications. Any unauthorized use, such as sending spam emails, is strictly prohibited. We reserve the right to take legal action against violations of this policy.

3. Data Collection on Our Website

Use of Cookies

Our website uses cookies to enhance your experience. These small text files are stored on your device through your browser and are completely safe—they do not contain viruses or damage your computer.

Cookies help make our site more efficient, secure, and user-friendly. Most of the cookies we use are known as "session cookies," which are automatically deleted once you leave the site. However, some cookies remain stored on your device until manually removed. These persistent cookies help us recognize your browser the next time you visit.

You can manage cookie settings in your browser—choosing to be notified when cookies are set, accept or deny cookies individually, automatically accept under certain conditions, reject all, or delete them on browser closure. Please note that disabling cookies may affect the functionality of certain features on our site.

We store cookies that are essential for electronic communication or necessary for features you want to use (e.g., the shopping cart) based on Art. 6(1)(f) GDPR. This is part of our legitimate interest in maintaining a secure and seamless website. Any additional cookies used for tracking or analytics purposes are addressed separately in this privacy policy.

Server Log Files

To ensure optimal performance and troubleshoot technical issues, our hosting provider automatically collects certain data through server log files. This includes:

  • Browser type and version

  • Operating system

  • Referrer URL

  • Hostname of the accessing device

  • Time of server request

  • IP address

This data is not merged with any other data sources. The legal basis for processing this information is Art.. 6(1)(f) GDPR, as it supports the site's functionality and security.

User Registration

You may choose to register on our website to access exclusive features. Any personal details you provide during this process will only be used for the specific service or content you sign up for. All required fields must be completed to process your registration.

We may use your registered email to notify you about significant updates or changes related to our platform or services.

Your data will be processed based on your consent by Art. 6(1)(a) GDPR. You can withdraw your consent at any time by contacting us—an informal email is sufficient. Any data handled before your withdrawal remains legally processed.

Registration data is stored as long as your account remains active. Legal data retention requirements still apply.

Facebook Connect Login

As an alternative to direct registration, you can log in using your Facebook account via Facebook Connect, a service provided by Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland.

By selecting “Login with Facebook” or “Connect with Facebook,” you’ll be redirected to the Facebook platform where you log in with your credentials. Once authorized, your Facebook profile will be linked to our services.

Through this integration, we may access certain Facebook account details, such as:

  • Name

  • Profile and cover photos

  • Email address

  • Facebook ID

  • Friend list

  • Likes

  • Birthday

  • Gender

  • Country and language settings

This information is used to create and personalize your account. For more on how Facebook handles your data, please refer to their Terms of Service and Privacy Policy.

Customer and Contract Data Handling

We only collect and process personal data when it's necessary for initiating or managing a contractual relationship (per Art. 6(1)(b) GDPR). This includes basic account data ("master data") and usage data necessary to access or bill our services.

Customer data is deleted after the transaction is completed or the relationship ends, except where retention is legally required.

Data Sharing for Contract Fulfillment

Your data is shared with third parties only when needed to fulfill contractual obligations. For example, we may share data with payment service providers such as Braintree and Recurly, or email delivery services like SendGrid.

Data is not shared beyond this unless you’ve explicitly given consent. We will never sell or share your data for advertising without your permission.

The basis for this data processing is also Art. 6(1)(b) GDPR.

4. Analytics and Advertising

Google Analytics

Our website uses Google Analytics, a web analytics tool provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). Google Analytics uses cookies to track how users interact with the site, helping us improve our services and marketing strategies.

These cookies are stored based on Art. 6(1)(f) GDPR, under our legitimate interest in understanding and improving user experience.

IP Anonymization

We have enabled IP anonymization in Google Analytics. This means your IP address is shortened within the EU or EEA before being sent to Google servers in the U.S. In rare cases where the full IP is transmitted, it is still anonymized upon arrival. Google uses this data on our behalf to analyze website usage and generate activity reports. Your IP address is never combined with other Google data.

Disabling Google Analytics

You can stop cookies from being stored by adjusting your browser settings. However, doing so may impact your ability to use all site features.

To prevent Google from collecting and using your data via cookies, you can install a browser add-on: https://tools.google.com/dlpage/gaoptout?hl=en

You can also opt out by clicking this link to set a cookie that disables data collection on future visits: [Disable Google Analytics].

More information on Google’s handling of user data is available here: https://support.google.com/analytics/answer/6004245?hl=en

Data Processing Agreement

We have a data processing agreement with Google to ensure full compliance with GDPR and the German data protection authorities.

Google Analytics Demographics Feature

We also use Google Analytics' demographic reports, which provide insight into the age, gender, and interests of our visitors. This data comes from Google’s interest-based advertising and third-party sources. It is aggregated and cannot be used to identify individuals.

You can disable this feature in your Google account’s ad settings or prevent data collection as described in the section “Disabling Google Analytics.”

Google Analytics Remarketing

Our website incorporates the functionality of Google Analytics Remarketing in conjunction with the cross-device features offered by Google Ads and DoubleClick. This service is provided by Google LLC, headquartered at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This integration enables us to align the advertising audiences generated via Google Analytics Remarketing with the cross-device tracking options available through Google Ads and DoubleClick. As a result, you may see advertisements tailored to your interests, identified through your browsing activity on one device (such as a smartphone), appear on other devices (like tablets or desktop computers).

Upon your explicit consent, Google can link your web and app activity to your Google Account. This synchronization allows personalized advertising across all devices linked to your Google Account.

To facilitate this service, Google Analytics temporarily collects user IDs authenticated by Google, which are then matched with our Google Analytics data to create and manage audiences for advertising across devices.

You can permanently opt out of this personalized, cross-device advertising by disabling ad personalization within your Google Account settings here: https://www.google.com/settings/ads/onweb/.

The association of data with your Google Account relies solely on your voluntary consent, by Article 6 (1)(a) of the GDPR. Where no such association is made, such as if you do not possess a Google Account or have opted out of such linkage, data collection is carried out under Article 6 (1)(f) of the GDPR, based on our legitimate interest in analyzing user behavior for marketing optimization.

To learn more, please review Google’s Privacy Policy: https://www.google.com/policies/technologies/ads/.

Google Ads and Conversion Tracking

Our website makes use of Google Ads, an online advertising platform provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

As part of this advertising service, we employ conversion tracking to measure the effectiveness of our ads. When you click on a Google-served ad, a conversion tracking cookie is placed on your device. These cookies are temporary, expire after 30 days, and are not used for personal identification.

If you navigate to specific pages on our site before the cookie expires, we and Google can recognize that you clicked on the ad and reached the corresponding page.

Each Google Ads customer receives a unique cookie. These cookies are not trackable across the websites of different advertisers. The information collected is used solely to generate conversion statistics for advertisers who have chosen conversion tracking. These reports provide data on the number of users who clicked the ad and were directed to a conversion-tagged page, without disclosing any personally identifiable information.

If you prefer not to be included in tracking, you can prevent this by disabling cookies for conversion tracking in your browser settings. This will ensure your activity is excluded from conversion tracking metrics.

The storage and use of conversion cookies are based on Article 6 (1)(f) of the GDPR. We hold a legitimate interest in analyzing user behavior to refine our advertising efforts and improve the website's performance.

Additional details about Google Ads and conversion tracking are available in Google’s Privacy Policy: https://www.google.de/policies/privacy/.

You may configure your browser to alert you when cookies are used and to allow or reject them individually, accept them under specific conditions, or delete them automatically upon browser closure. Please note that disabling cookies may affect certain features of this website.

5. Newsletter Subscription

Information We Collect

To subscribe to our newsletter, you must provide a valid email address along with confirmation that you own the email and consent to receive the newsletter. No additional data is collected unless offered voluntarily. Your data is used exclusively to deliver the requested newsletter and is never shared with third parties.

Your data is processed based on your consent by Article 6 (1)(a) of the GDPR. You can withdraw this consent at any time by using the "unsubscribe" link found in each newsletter. This withdrawal will not affect any processing that occurred before your request.

Newsletter subscription data will be retained solely to deliver the newsletter and deleted upon cancellation. Data retained for other uses (e.g., member accounts) remains unaffected. 

Analytics and Segmentation

We use Newsletter2Go to assess the performance of our email campaigns. This analysis reveals which newsletters were opened, which links were clicked, and what actions followed (such as purchases).

Furthermore, recipients can be grouped by criteria like gender, preferences (e.g., vegetarian), or customer status. This segmentation helps tailor content to each audience segment.

More about Newsletter2Go’s features: https://www.newsletter2go.de/features/newsletter-software/

Legal Basis and Data Retention

The use of your data is based on your consent under Article 6 (1)(a) GDPR, which you may revoke at any time. Any processing before revocation remains lawful. When you unsubscribe, your information will be erased from both our systems and those of Newsletter2Go.

For more information, refer to Newsletter2Go’s privacy policy: https://www.newsletter2go.de/features/datenschutz-2/

Data Processing Agreement

We have a binding agreement with Newsletter2Go ensuring your information is handled securely and not shared with third parties. The agreement is available here:
Newsletter2Go Data Processing Agreement (PDF)

6. Plugins and Tools

Google Web Fonts

To ensure consistent and appealing typography, our site utilizes web fonts from Google. When you visit our pages, your browser loads these fonts directly from Google servers to properly render text content.

This process requires a direct connection between your browser and Google servers, thereby sharing your IP address with Google. The use of web fonts is considered a legitimate interest under Article 6 (1)(f) of the GDPR, as it contributes to a uniform and visually appealing website.

If your browser does not support web fonts, a default system font will be used instead.

Additional information:
Google Fonts FAQ: https://developers.google.com/fonts/faq
Google Privacy Policy: https://www.google.com/policies/privacy/

7. Payment Processing via PayPal

We offer payment processing through PayPal. This service is operated by PayPal (Europe) S.à.r.l. et Cie, S.C.A., located at 22-24 Boulevard Royal, L-2449 Luxembourg.

If you choose to pay with PayPal, the payment information you provide will be transmitted to PayPal. This data transfer occurs under Article 6 (1)(a) GDPR (consent) and Article 6 (1)(b) GDPR (performance of a contract). You may withdraw consent at any time with future effect; this does not impact the lawfulness of data processed before withdrawal.

For payments made through PayPal, the transfer of data is required to complete the transaction and is legally justified under the same articles of the GDPR mentioned above.

We use cookies to personalize your experience. By continuing to visit this website you agree to our use of cookies